Choosing a PPC Agency which meets your needs is really a long and in some cases difficult process. Many client’s will go through several agencies before choosing the best anyone to meet their business structure.
This does not mean that the past agencies were not great at their work, but shows that the actual marketplace is so bespoke that client’s are demanding more insight that in past times.
There exists a good amount of choice, there must be 1000’s of dedicated and integrated PPC agencies who use different tools and strategies to achieve their client’s targets. This post aims to supply a few tips on what to look for and what things to ask, during the early stages of your RFP.
Are you restricted to one tracking/bid management tool? – Many PPC agencies, utilise a 3rd party or maybe in-house technology solution which manages your campaign performance, should they be restricted to one solution. Then is the fact that solution appropriate for your model??
Can you provide case studies for you clients, performance? – Obviously this data is confidential, nevertheless they should be able to provide “ball park” figures and percentages to allow them to prove how successful they can be. You will have to take a look at their performance since undertaking the campaign so request a before and after snapshot to access the impact.
What differentiates from the others? – This has become the most important question of these all, with a lot of PPC agencies competing for your business, what makes them different? Expect some “marketing” fluff in this reply, but look between your lines, an agency needs to be passionate and committed to the their clients and present something unique.
Describe our business, and just how it can be currently viewed within the market – A PPC agency should be aware of there client’s business and products inside out, they should be an extension from the marketing team, ppcmangement should be aware of your organization. This too shows if the agency did their research and possesses taken some time to comprehend your preferences.
How much? – Quite simple really, exactly what is the cost, including tracking fees, setup costs as well as any other “hidden charges”. Obtain it in composing and be sure that every pricing is fully transparent. Upon having this you happen to be then capable of working out a genuine Return (ROI).
Include these quick questions inside your brief, and you will definitely must be able to pick the right agency. We recommend you “Google” them and look into the way they are perceived on the market.