They say that green is definitely the new black. But don’t for just a moment assume that finding color inspiration in general starts and ends with all the color green! Going green definitely holds great potential, especially when considering just how far this movement could go towards protecting nature and all its beauty. However the degree that color can be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless way to obtain inspiration for first time ideas and approaches to choosing color. Stop and think for a moment of the sheer assortment of natural landscapes that can be found all over this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a visit to the local farmer’s market are places with colors inspired by nature.
More often than not nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to get this way because we’re utilized to seeing those colors together either naturally or when using the Pantone Formula Guide. Think earth tone browns and shades of blue that remind us from the earth and sky.
Stretch your imagination and focus on the way color combinations located in nature change with the changing seasons. Picture an environmentally friendly tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter season.
Now take that same rolling hill full of flowers and imagine the actual way it changes not from season to season, but day-to-day. Picture in mind those vivid floral colors awash in shades of gray as being a fierce thunderstorm approaches. See how even day-to-day alterations in the weather conditions can trigger new bursts of color inspiration?
The next time you’re searching for the perfect color combination to your fashion or graphic designs, a client’s brand, or for the launch of any new product that promises to save the planet, let nature inspire you. It’s everywhere you peer regardless of whether you’re being placed in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is easy with your Pantone color system!