Nearing the end of 2016, Google started letting webmasters know about impending changes to their internet search engine ranking system that would have effect on how sites would be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In this post, I discuss these key new changes that will impact your website’s organic Search engine optimization rankings within the Internet Search Engine.
The first item on their own list is being sure that your site includes a published SSL certificate in place. Now, as far as Google search rankings go, you will quickly be penalized should you not have an SSL certificate in position on the site.
One of the first moves in this regard already now set up, is the fact that unless you provide an SSL certificate on your site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer be aware that the site is not secured. Clicking on the exclamation mark brings up the specifics from the security infraction. This new item is now already in position on the browser with the January 2017 Chrome “56” browser update.
SSL certificates are not a major expense nowadays and you can get them set up for as little as about $26 each year should you be not running an e-commerce site and approximately $70 or if you are. Google is quite considering customers being protected as they head to websites directed by Google and they want to ensure that customer data entered on these websites is encrypted along with a person’s information is kept safe. In this connection, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate set up. So, if being found by Google organically is important to you personally, it is a step you will have to take along with your site.
Next on their agenda is popup adds on webpages, particularly on cellular devices. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover a whole screen over a mobile phone and can even be hard to remove. So now as Googlebot crawls your webpages as well as in particular, your mobile webpages, be aware that they are looking on popup adds with disfavor as well as your page will be penalized if popup adds are found.
Google’s move here is because are seeking to deliver quality content for their search and “AdWords” customers on behalf of their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an increase sell something. Advertising on the web is going to commence to change for this reason new search engine ranking requirement if you are wanting to be found and also you currently run popups on your own pages, you will end up seeking to start doing a bit of rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
Another change necessary for 2017 is going to see lots of people scrambling to improve their website design architectures. Nearly half of all the Access to the internet nowadays is done by mobile phones including tablets.
In a recent study performed by a Google subsidiary company, it was found that this average load time for a webpage over a mobile phone remains sitting at about 19 seconds to load. This same study indicates that mobile device users on the other hand only have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and on behalf of their AdWords advertisers, usually are not getting loaded.
So things are changing. Google now has setup a totally separate internet search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google will make note of this as well as your page will not be showing up inside their search engine rankings for users until you can buy this fixed.
With well over 50% of all the website interactions now provided by mobile, it has the potential of cutting your total visitors by up to 50 % when your pages have already been flagged by Googlebot for being slow loading – not too mobile was working for you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.
In reality, many WordPress theme providers are actually scrambling to construct and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be on these however regarding whether or not they sfherw be capable of getting down to the 2-4 second page loading time “sweet-spot” requirements now being necessary for Google.
To hit loading times which are consistently this fast, will virtually require the construction of “natively coded, responsive” webpages which do not use widgets of the sort. And even time use to convert the content of the existing fat page in to a fast loading, content filled mobile page takes time that may still keep the page from the fast loading category.
In summary, the Google search engine these days wants professionally built, natively coded webpages to serve up solid content to the customers on mobile devices. To achieve success with a website organically down the road because of this, will demand for a lot of online entrepreneurs, a necessity to rebuild existing websites.