The first Mountain Mike’s Pizza restaurant started in 1978 in Palo Alto, California. What started as a single pizza restaurant with a casual, family-friendly atmosphere has since grown into a leading pizza brand. With more than 4 decades in business, Mountain Mikes now has more than 200 restaurants across California, Oregon, Nevada and Utah. From the beginning, we aimed to offer the best-quality pizza using only the freshest and finest ingredients available. 40 years later and our mission hasn’t changed!
Mountain Mike’s fails to compromise on quality or value, and still definitely makes the best pizza within the West!
* A family-oriented atmosphere
* Offering the freshest and finest ingredients
* Home from the legendary crispy, curly pepperoni
* Friendly service
* Sports fans pizzeria associated with preference
* Strong advocate and partner of local communities
* We look ahead to serving you soon!
One of the primary obstacles to growing an excellent pizza company is competing with the “Big 3” pizza chains which have literally taken over the market across the nation. Your work being an owner/operator of a local area pizza shop is very larger than making the most effective pizza in town, that you simply probably do, but it also entails having the ability to contend with the ‘big boys’ by beating them at their own game. The key reason why those huge chains do such an astronomical amount of business is that they spent a lot of cash on advertising.
Obviously you aren’t expected to have the advertising expense account to spend huge amounts of money annually to advertise your small business. However the point is, you don’t have to! You only need to beat them within your neighborhood (market area) and with an excellent marketing strategy you actually can take back what needs to be yours. Don’t let them dominate you in your own home town. You know your area, you know your people, so speak with them – and how you do that is by using targeted marketing tactics.
Get your name out there so that when consumers think Montana Mikes Steakhouse they believe of your own establishment. That’s the name of the game and that’s precisely the way the “Big 3” got where they may be today. It’s not since they have great pizza, because we oexcnl know they don’t. And it also certainly isn’t because their prices are low enough to draw the company in, except for that fat little Italian character that shall remain nameless because his pizzas are certainly tasteless! Those huge chains ‘branded’ themselves on the national level. Now it’s your job to brand yourself over a local level.