Sonic Corp., more often called Sonic (stylized as SONIC), is the operator of an American drive-in fast-food restaurant chain located in Oklahoma City, Oklahoma, which is belonging to Inspire Brands, the parent company of Arby’s and Buffalo Wild Wings. As of September 5, 2018, there are 3,606 sonic menu prices in 45 U.S. states. In 2011, it was ranked 10th in QSR Magazine’s rankings of the top 50 quick-service and fast-casual restaurant brands in the nation (moving to 13th for 2015 and 2016). Known for its use of carhops on roller skates, the company annually hosts a competition to discover the top skating carhop in its system.
Although Sonic has operated since the early 1950s, Sonic Corp. incorporated in Delaware in 1990. It has its corporate headquarters in Oklahoma City; the headquarters building includes a dine-in Sonic restaurant in an adjacent building. Before its acquisition by Inspire Brands, its stock traded on NASDAQ with the symbol SONC. Company restaurants are owned and operated by Sonic Restaurants, Inc., a wholly owned subsidiary. Total 2016 revenues were around $100 million with net income of $18 million.
Jr. Deluxe Burger from Sonic Drive-In.
The Jr. Deluxe Burger, a value menu item
Sonic’s menu includes hamburgers and French-fried potatoes, as well as onion rings, corn dogs, chili dogs and breakfast toaster sandwiches. Drink options include soft drinks, slushes, and milkshakes. Customers can combine various drinks and flavors to create 1000s of possible drink combinations. Ice cream desserts include sundaes and floats.
At a standard Sonic Drive-In, a consumer drives in to a covered drive-in stall, orders through an intercom speaker system, and it has the food delivered by a carhop. Most drive-ins also provide patio seating, and many have drive-thru lanes.
History – Following World War 2, https://www.sonicdrivein.com/menu returned to his hometown of Seminole, Oklahoma, where he became employed being a milkman. He chose to work delivering bread because bread was not as heavy as milk. Soon afterwards, Smith purchased the Cottage Cafe, just a little diner in Shawnee, Oklahoma. Before long, he sold it and opened a fast food restaurant, Troy’s Pan Full of Chicken, on the side of town. In 1953, Smith went together with a business partner to get a five-acre parcel of land who had a log house along with a walk-up root beer stand, already named the Top Hat. The two men continued using the operation in the root beer stand and converted the log house in to a steak restaurant. After understanding that the stand was averaging $700 a week in the sale of root beer, hamburgers, and hot dogs, Smith chose to focus on the more-profitable root beer stand. He also bought out his business partner.
Originally, Top Hat customers would park their automobiles anywhere on the gravel car park and walk approximately place their orders. However, on the trip to Louisiana, Smith saw a drive-in this used speakers for ordering. He suspected he could increase his sales by managing the parking and achieving the buyers order from speakers at their cars, with carhops delivering the food towards the cars. Smith borrowed several automobiles from a friend who owned a second hand-car lot to build a layout for controlled parking. He also iygumq some so-called “jukebox boys” can be found in and wire an intercom system within the parking lot. Sales immediately tripled. Charles Woodrow Pappe, an entrepreneur, chanced upon the Shawnee drive-in and was impressed. He and Smith negotiated the very first franchise location in Woodward, Oklahoma, in 1956, according to simply a handshake. By 1958, two more drive-ins were built, in Enid and Stillwater.
Sonic Drive-In neon sign in the Oklahoma History Center
Upon learning the Top Hat name was already trademarked, Smith and Pappe changed the name to Sonic in 1959. The new name dealt with their existing slogan, “Service with all the Speed of Sound”. Right after the name change, the very first Sonic sign was installed in the Stillwater Top-Hat Drive-In; this was the initial of three Sonics that would eventually appear in Stillwater. The is sonic open today to hold the initial sign was demolished and renovated in May 2015. Although Smith and Pappe were being asked to help open new franchise locations, no real royalty plan was in place. The pair decided to get their paper company charge an added penny for each Sonic-label hamburger bag it sold. The proceeds would then be split between Smith and Pappe. The first franchise contracts under this plan were drawn up, yet still no joint marketing plan, standardized menu, or detailed operating requirements were in place.