TikTok is an iOS and Android social networking video app for creating and sharing short lip-sync, comedy, and talent videos. The app was launched in 2017 by ByteDance, for markets outside of China. ByteDance has previously launched Douyin (Chinese: ??) for the China market in September 2016. TikTok and Douyin are similar, but run on different servers to conform to Chinese censorship restrictions. The application allows users to generate short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to one minute. It is popular in Asia, the usa, and other parts of the world. TikTok is not available in China along with its servers are based in countries where the application is available.
In 2018, the applying became popular and have become probably the most downloaded app inside the U.S. in October 2018. As of 2018, it is available in over 150 markets, as well as in 75 languages. In February 2019, TikTok, along with Douyin, hit one billion downloads globally, excluding Android installs in Chin
Douyin was launched by ByteDance in China in September 2016. Douyin was created in 200 days, and in a year got 100 million users, with over 1 billion videos viewed every single day. TikTok was introduced in the international market in September 2017. On 23 January 2018, the Freer.Pro Tiktok 2020 ranked #1 among free mobile app downloads on app stores in Thailand and other countries.
TikTok has been downloaded about 80 million times in america, and 800 million times worldwide, according to data from mobile research firm Sensor Tower that excludes Android users in China. Celebrities including Jimmy Fallon and Tony Hawk have joined the app in November 2018.
On September 3, 2019, TikTok and also the NFL announced a multi-year partnership. The partnership includes the launch of the official NFL account that will bring NFL content to worldwide fans.
musical.ly Merger – On 9 November 2017, TikTok’s parent company, ByteDance, spent up to $1 billion to get musical.ly, a startup situated in Shanghai with the office in Santa Monica, California, owning a popular social networking platform targeting the US teenage market. Looking towards leveraging the usa digital platform’s young user base, TikTok merged with musical.ly on 2 August 2018 to produce a larger video community, with existing accounts and data consolidated into one app, keeping the title TikTok. Musical.ly was actually a social media marketing video platform that allowed users to create short lip-sync and comedy videos. Its official release was on August 2014.
Expansion in other markets – Since 2018, TikTok has become offered in over 150 markets, and in 75 languages. TikTok was downloaded more than 104 million times on Apple’s App store during the full first half of 2018, based on data provided to CNBC by Sensor Tower, an app analytics platform situated in San Francisco. It surpassed Facebook, YouTube and Instagram to get the world’s most downloaded iOS app for that time period.
Douyin – Being a separate app from TikTok, Douyin can be obtained through the developer’s website and contains maintained the identical app title since its launch in September 2016. Part of its popularity is attributable to the marketing campaigns, launching several activities with Chinese celebrities to engage their fans’ interest. For instance, its marketing campaign in 2018 Spring Festival Gala alone brought a growth of 70 million daily active users. In February 2018, Douyin launched a partnership with Modern Sky to monetize music.
Features – The TikTok mobile app allows users to create a short video of themselves which often feature music within the background, may be sped up, slowed down or edited using a filter. To create a music video using the app, users can lzqwnk background music from numerous music genres, edit with a filter and record a 15-second video with speed adjustments before uploading it to discuss with other individuals on TikTok or other social platforms. They could also film short lip-sync videos to popular songs.
The app’s “react” feature allows users to film their response to a particular video, over which it is placed in a small window that is movable around the screen. Its “duet” feature allows users to film a video aside another video. The duet feature was another trademark of musical.ly